
About Us
Building Better Businesses for Cabinetmakers.
At The Business of Cabinetry, we understand that exceptional craftsmanship doesn’t always translate to business success. With over 30 years of experience in both the manufacturing side as well as the supply and service side, one thing became clear: most talented cabinetmakers struggle with the business side of their craft.
While working closely with cabinetmakers, I noticed a recurring theme—many were overwhelmed by challenges like marketing their services, setting up professional websites, using social media effectively, nurturing leads, and building referral or affiliate programs. These are fundamental elements of running a successful business, but they’re not often taught to skilled artisans. Time and again, I was asked for advice, drawing from my own experience as a business owner. That’s when I realized there was a real need for tailored guidance to help cabinetmakers turn their passion for their craft into thriving businesses.
That’s why we created The Business of Cabinetry. This platform exists to bridge the gap between craftsmanship and business strategy. Through our articles, newsletter, and resources, we break down complicated business concepts into actionable advice specifically designed for cabinetmakers. Whether it’s building a marketing plan, leveraging social media, or nurturing customer relationships, we’re here to provide the tools and insights you need to succeed.
Our mission is simple: to help cabinetmakers build better businesses. By combining a deep understanding of the trade with proven business strategies, we empower cabinetmakers to overcome challenges, unlock their potential, and create businesses as strong and enduring as the pieces they craft.
If you’re ready to transform your cabinetry business and achieve lasting success, you’re in the right place. Welcome to The Business of Cabinetry—where craftsmanship meets strategy.
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